Nate’s Honey is the #1 branded honey in the U.S. and known for our highest-quality, best-tasting honey in those iconic bright orange bottles. As the leader in honey, we’re on a mission to lead the honey industry from the hive to beyond the kitchen, and part of how we fulfill that mission is through innovation that keeps honey central and celebrated.
Our very own Natalie Roesler joined Tony from Timpl to chat about new product innovations from Nate’s Honey on his podcast. Watch the sweet little episode HERE. The conversation dives into the honey category’s momentum and how innovation helps to set Nate’s Honey apart on shelf.
As senior director of innovation, Natalie shares why honey continues to resonate with people looking for natural ingredients and how innovation at Nate’s Honey begins with letting honey lead. She brings listeners inside the brand’s way of thinking — where honey isn’t treated as just another sweetener but as the main event. From nut butters and fruit spreads to wellness products, Natalie shares how consumer behavior informs product development, guiding thoughtful expansion into products that fit into everyday routines and align with the Nate’s Honey brand.
Natalie also gets real about why honey, in its natural state, is anything but simple. Natural crystallization, texture, moisture and other realities of 100% pure honey require patience, testing and a deep respect for the real ingredient. The conversation gives a refreshing look at the balance between staying true to the hive and making products that truly work and taste great. That same attention to detail, Natalie says, carries through to Nate’s Manuka Honey, where authenticity and testing are especially critical given its unique value, ensuring quality and trust at every step.
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