Nate’s Honey has grown its Manuka honey share in food retailers following triple-digit year-over-year sales growth

MCKINNEY, TEXAS – February 11, 2026 – Nate’s Honey, the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, has become the leading Manuka honey brand in U.S. food retailers during the last 52 weeks, according to Circana1. Within U.S. food retailers, Nate’s Honey has grown year-over-year Manuka honey sales by 174%¹.

Nate’s Honey also continues to expand Manuka honey sales across multi-outlet retailers with 153% year-over-year growth². More than 1.6 million projected households purchased Manuka honey for the first time in the last year³, with consumers identifying Manuka honey’s benefits for health and wellness routines as a primary purchase driver.

“Nate’s Honey became the leader in honey by recognizing the value of 100% pure, raw & unfiltered honey and aligning our promise of a hive-to-table approach with consumer demand for authentic, better-for-you foods. We recognize the same potential in authentic Manuka honey and are excited to lead its growth by meeting the increasing consumer trend for all-natural functional superfoods,” said Michael Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s Honey. “We’ve built trust with Manuka honey fans who already appreciate the product’s all-natural properties, and we are poised to bring the category more fans who are exploring how Manuka honey can enrich their lives.”

Recognized for its highest-quality, best-tasting honey, Nate’s Honey grew its leadership position in Manuka honey in only three years. Nate’s Honey unveiled its first Manuka honey products in January 2023 with three strengths – MGO 63+, MGO 144+ and MGO 263+ – and two packages – an inverted bottle and a wide-mouth jar. Nate’s Honey expanded its Manuka honey portfolio with an MGO 512+ strength, an MGO 830+ strength and Manuka honey minis for on-the-go wellness. Nate’s Honey plans to bring more Manuka honey products to market in first and second halves of 2026.

Nate’s Manuka Honey gained consumer trust by sourcing only from New Zealand and earning UMF^TM (Unique Manuka Factor) certification across its Manuka honey product line. The UMF certification through the UMF Honey Association enables consumers to have confidence in the quality of the Manuka honey they purchase by validating potency, authenticity, purity, shelf life and freshness. All Nate’s Manuka Honey products receive UMF certification.

To learn more about Nate’s Manuka Honey, visit https://nateshoney.com/manuka-honey/.

About Nate’s Honey
Nate’s Honey started with one backyard beehive and a passion for sharing the goodness of honey. Since then, we’ve become the number-one branded honey in the U.S., bringing 100% pure honey to your home directly from the source. It’s no secret why Nate’s Honey is the best-selling and fastest-growing honey in the U.S. — it’s our purity and taste. Our commitment to providing only real, raw & unfiltered honey has earned us a reputation both at professional competitions and around the kitchen table. As we continue to innovate by developing products for fitness and wellness fans, spice lovers and busy families, we remain steadfast in our core beliefs and industry-leading processes that place purity, simplicity and care above all.

1. Circana Manuka Honey Purchase data for the last 52 Weeks Ending 01/25/2026, US Food
2. Circana Manuka Honey Purchase data for the last 52 Weeks Ending 01/25/2026, US MULO+
3. Numerator Raw Manuka Honey Panel data for the last 52 Weeks Ending 01/4/2026 vs. Year Ago, Total Market

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