The number-one U.S. honey brand leverages category dominance and two years of national consumer validation to deliver honey-sweetened, clean-label kitchen staples

McKINNEY, Texas – March 3, 2026 – Nate’s Honey, the number-one branded honey in the U.S. and producer of 100% pure, raw & unfiltered honey, is accelerating its category evolution with the strategic launch of honey-sweetened nut butters and fruit spreads. The Nate’s Honey expansion into nut butters and fruit spreads addresses a significant market gap of all-natural options that provide high-quality, uncomplicated alternatives to traditional kitchen staples.

To maintain its industry-leading transparency, Nate’s Honey prominently features the clean-ingredient list on the front of every jar of nut butter and fruit spread. Each component — from roasted peanuts to real fruit to pure honey — serves a meaningful purpose while delivering an unrivaled taste profile.

“Our mission is to lead the honey industry by innovating from the hive to beyond the kitchen. As we evaluate new and adjacent categories, we focus on where consumers are demanding cleaner labels and where honey can be celebrated alongside simple, all‑natural ingredients,” said Michael Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s Honey. “Our honey‑sweetened nut butters and fruit spreads deliver on that promise—raising the standard for quality and taste that our fans expect from Nate’s Honey.”

Nate’s Honey Nut Butters are launching with two products – creamy peanut butter and creamy almond butter. Both have three all-natural ingredients, including roasted nuts, Nate’s Honey and sea salt. With no palm oil and no preservatives, Nate’s Honey Nut Butters come in a wide-mouth jar to make the products easy to stir with natural oil separation.

Nate’s Honey Fruit Spreads are launching with three products – strawberry, berry and sour cherry. All three products include fruit, Nate’s Honey and citrus fruit pectin for natural thickening. Nate’s Strawberry Fruit Spread also includes real lemon juice for a balanced taste.

“Nate’s Honey Nut Butters and Nate’s Honey Fruit Spreads are intentionally simple, mirroring the purity of our honey to ensure we deliver the quality our consumers expect and deserve,” said Becca May, Senior Vice President of Marketing & Innovation at Nate’s Honey. “As we enter new categories, we remain grounded and unwavering in our brand promise to deliver the highest quality and are excited to introduce these Nate’s Honey products to our fans and new fans in the spreads category.”

Nate’s Honey Nut Butters and Nate’s Honey Fruit Spreads serve as a natural bridge between the Nate’s Honey foundational honey expertise and its future as a clean-label food leader. Its entrance into the nut butters and fruit spreads category was validated by years of national consumer testing.

“When you look at the spreads and nut butters shelf today, you’ll find a long list of ingredients on the back that includes refined sugars, preservatives and artificial ingredients. Over the last two years, we developed Nate’s Honey Nut Butters and Nate’s Honey Fruit Spreads alongside consumers to ensure every all-natural ingredient works hard for the best possible experience,” said Natalie Roesler, Senior Director of Innovation at Nate’s Honey. “From taste and texture to aroma and nut and fruit profiles, we deliver nut butters and fruit spreads that consumers are going to crave.”

Nate’s Honey Nut Butters and Nate’s Honey Fruit Spreads are available nationally on Amazon and will debut on shelf in Texas at Albertsons, Kroger, HEB, Sprouts, Safeway, Target and United Supermarkets. To learn more, visit https://nateshoney.com/all-natural-nut-butters/ and https://nateshoney.com/all-natural-fruit-spreads/.

About Nate’s Honey

Nate’s Honey started with one backyard beehive and a passion for sharing the goodness of honey. Since then, we’ve become the number-one branded honey in the U.S., bringing 100% pure honey to your home directly from the source. It’s no secret why Nate’s Honey is the best-selling and fastest-growing honey in the U.S. — it’s our purity and taste. Our commitment to providing only real, raw & unfiltered honey has earned us a reputation both at professional competitions and around the kitchen table. As we continue to innovate by developing products for fitness and wellness fans, spice lovers and busy families, we remain steadfast in our core beliefs and industry-leading processes that place purity, simplicity and care above all.

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