New product meets rising demand for Manuka honey while maintaining Nate’s Honey standard of purity

MCKINNEY, TEXAS – June 2, 2026 – Nate’s Honey, the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, has launched Nate’s Organic Manuka Honey, expanding its portfolio of premium, UMF‑certified Manuka honeys for consumers seeking a certified organic option. Sourced from New Zealand, Nate’s Organic Manuka Honey has a 300+ MGO strength and is USDA-certified and UMF-certified, providing added assurances for consumers.

Manuka honey is a fast‑growing segment within the honey category, with more than 3 million projected households having purchased Manuka honey for the first time in the last year1. One of the main reasons consumers buy Manuka honey is its all-natural benefits that can easily be enjoyed as part of daily wellness routines.

“Manuka honey continues to resonate with consumers looking for natural, functional foods that boost wellness,” said Michael Carle, CEO of Sweet Harvest Foods and President of Nate’s Honey. “As the trusted leader in organic honey, we are uniquely positioned to serve this growing segment of shoppers who prioritize certified-organic products while maintaining the same UMF-certified quality and the purity guarantee Nate’s Honey is known for.”

Nate’s Organic Manuka Honey is available for purchase in 13.2 oz bottles on Amazon. It is the tenth product in the company’s growing Manuka honey portfolio. Nate’s Honey also offers bottles and jars of Manuka honey products with MGO strengths ranging from 83+ to 830+, and two strengths of Manuka honey minis for on-the-go wellness.

Nate’s Honey launched its Manuka honey portfolio in January 2023 and in February 2026 announced it had become the number-one branded Manuka honey brand in U.S. food retailers. Nate’s Honey continues to strengthen its position as the Manuka honey leader in food retailers, up 105% in Manuka honey dollar sales compared to a year ago2.

Nate’s Manuka Honey is driving sales momentum with new consumers by designing premium honey products that are simple and accessible for everyday wellness. The brand continues to earn trust with existing Manuka honey consumers by sourcing exclusively from New Zealand and earning Unique Manuka Factor (UMF) certification. All Nate’s Manuka Honey products receive UMF certification through the UMF Honey Association, which enables consumers to have confidence in the quality of the Manuka honey they purchase by validating potency, authenticity, purity, shelf life and freshness.

To learn more about Nate’s Organic Manuka Honey, visit https://nateshoney.com/products/umf-11-organic-manuka-honey/.

About Nate’s Honey
Nate’s Honey started with one backyard beehive and a passion for sharing the goodness of honey. Since then, we’ve become the number-one branded honey in the U.S., bringing 100% pure honey to your home directly from the source. It’s no secret why Nate’s Honey is the best-selling and fastest-growing honey in the U.S. — it’s our purity and taste. Our commitment to providing only real, raw & unfiltered honey has earned us a reputation both at professional competitions and around the kitchen table. As we continue to innovate by developing products for fitness and wellness fans, spice lovers and busy families, we remain steadfast in our core beliefs and industry-leading processes that place purity, simplicity and care above all.

1. Numerator Insights data for the latest 52 Weeks Ending 04/19/2026, Total Market
2. Circana Manuka Honey Purchase data for the latest 52 Weeks Ending 04/19/2026, US Food

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