Director of Brand Management for Nate’s Honey will share insights on modernizing a forgotten commodity and growing the company to become the number-one honey brand in the U.S.

MCKINNEY, TEXAS – March 5, 2026 – Nate’s Honey, the number-one branded honey in the U.S. and producer of 100% pure, raw & unfiltered honey, will be represented on a panel at the Brand Innovators Leadership in Brand Marketing Summit at SXSW in Austin, Texas. Haley Neid, Director of Brand Management for Nate’s Honey, will take the stage on Saturday, March 14, 2026, during the session “Disruptive Storytelling: Creating Unforgettable Brand Moments.”

Neid will share the strategic playbook that transformed a backyard hobby into a powerhouse brand, disrupting and growing a $1.5 billion honey category. She will discuss how Nate’s Honey leveraged bold branding to enable honey to outpace the growth of legacy food staples like peanut butter and jelly.

“Nate’s Honey continues to set the standard for innovative CPG marketing practices by listening to consumer needs, creating the highest-quality products and embracing disruptive storytelling that captures attention and grows household penetration and category share,” said Michael Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s Honey. “We are excited to have Haley on the panel with other industry leaders and for her to showcase how even a traditional commodity can be modernized to build connection, demand and long-term loyalty.”

In the session, Neid will also highlight the impact of focused targeting to grow product innovations like Nate’s Honey Minis, which experienced a doubling in sales in one year by reaching the right audience with the message of honey as an on-the-go, all-natural fuel for workout and wellness routines. The perspective reflects how Nate’s Honey approaches brand growth within a traditionally commoditized category and leans into the vision of being the most trusted honey brand with a commitment to marketing products that celebrate the goodness of pure honey.

“Modern brand building in CPG requires courage, clarity and consumer obsession,” said Neid. “At Nate’s Honey, we’ve leaned into bold creative, disciplined targeting and a relentless commitment to quality to elevate honey from a shelf-stable sweetener to a trusted everyday essential. I’m excited to share how that mindset has fueled sustainable growth for the brand and category.”

The session will be presented at 2:50 p.m. on the Malverde Stage at SXSW and feature other industry experts, including Teresa Bossong, Senior Director of Brand, Content & Agency Strategy at Georgia-Pacific, and Mikalah Ridling, Director, Social Media + Influencer Strategy at H&R Block.

About Nate’s Honey
Nate’s Honey started with one backyard beehive and a passion for sharing the goodness of honey. Since then, we’ve become the number-one branded honey in the U.S., bringing 100% pure honey to your home directly from the source. It’s no secret why Nate’s Honey is the best-selling and fastest-growing honey in the U.S. — it’s our purity and taste. Our commitment to providing only real, raw & unfiltered honey has earned us a reputation both at professional competitions and around the kitchen table. As we continue to innovate by developing products for fitness and wellness fans, spice lovers and busy families, we remain steadfast in our core beliefs and industry-leading processes that place purity, simplicity and care above all.

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